Brand Equity Links

Chrysler weighs options for Dodge Viper, has been approached by 3rd parties about the brand (Minneapolis-St. Paul Star Tribune)

NEW YORK - Chrysler LLC says it is weighing strategic options for its Dodge Viper business, which could include a sale of the brand. The automaker says it has been approached by third parties who have shown interest in the sports car line.

Global's Private Equity Team acquires controlling stake in Al Sawani, KSA (AME Info)

The Private Equity Group of Global Investment House (Global), announced today the completion of the acquisition of a controlling stake in Al Sawani Food and Industrial Supply Company ('Al Sawani' or 'the Company').

Pool Corporation to Present At the Morgan Keegan 2008 Equity Conference (PrimeNewswire via Yahoo! Finance)

COVINGTON, La., Aug. 27, 2008 -- Pool Corporation announced today that Manny Perez de la Mesa, President and CEO, will be presenting at the Morgan Keegan 2008 Equity Conference being held at the Peabody Hotel, Memphis, Tennessee.

Global's Private Equity Team Acquires Controlling Stake in Al Sawani, Saudi Arabia (MENAFN)

Global's Private Equity Team Acquires Controlling Stake in Al Sawani, Saudi Arabia

The Ten Worst Non-Automotive Product Tie-Ins With Automotive Brands [Ten Non-Automotive Product Automotive Tie-Ins] (Jalopnik)

The Porsche-branded kitchen earlier this week reminded us that automotive marketing gurus like to use their considerable name equity to brand products having nothing to do with cars. While sometimes...